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Steve McQueen wore khakis.

McQueen featured in GAP khakis Ad The print ad featured to the left is from a 1993 campaign by the GAP fashion clothing company to sell their range of khaki trousers. The campaign tagline was "Who Wore Khakis?"

Well they may not have actually been GAP khakis, but the campaign featured such iconic figures as Steve McQueen, James Dean, Marilyn Monroe and Andy Warhol.