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The Tag Heuer Monaco chronograph from Le Mans.

Steve McQueen's name is synonymous with the Tag Heur Monaco chronograph watch. The reason for this is that his character Michael Delaney wears a blue faced Monaco in the 1971 Formula One racing classic Le Mans.

Tag Heuer have continually used McQueen's image to sell the watches since then, such as in the recent 2005 campaign which utilised the catch phrase "What are you made of?"

McQueen featured in a Tag Heuer Ad
McQueen wearing Tag Heuer Monaco watch
Tag Heuer have a rich history as watch makers, capturing the first 100th of a second in a chronograph called the Micrograph and then the first 1000th of a second in the Microtimer.

This industry leading spirit led to the company becoming the official time keepers for International Formula One motor car racing.
The Tag Heuer Monaco The watch sells for approximately US $2000, and features:

Dial with applied hour-markers; name Monaco in white varnish.
Polished, nickel-plated hour and minute hands.
Square steel case with alternate fine-brushed and polished steel finishes.
Perspex crystal.
Fluted crown for easy winding.
Water-resistant to 30 meters (100ft).
Strap of black or brown calfskin. Also available in black, brown or
blue (Steve McQueen's Monaco) genuine crocodile. Folding buckle in
polished steel with push-buttons.
Elapsed and total time chronograph functions, 12-hour, 30-minute
and 60-second register.
TAG Heuer Calibre 17 automatic movement.

Specifications may depend on the model.