Steve McQueen Online
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Special Film & TV appearances

 1. The Japanese Motorcycle ad (1971)

 2. The 43rd Annual Academy Awards (1971)

 3. The Ed Sullivan Show (1958, 1966 & 1968)

 4. The Tonight Show (1964 & 1966)

 5. What's My Line? (1966)

 6. The Coming of the Roads (1966)

 7. Christmas Seals ad (1965)

 8. The 37th Annual Academy Awards (1965)

 9. The 36th Annual Academy Awards (1964)

10. The Dick Powell Theatre (1963)

11. Here's Hollywood (1962)

12. It Could Be You (1960)

13. Kraft Music Hall (1960)

14. The Bob Hope Show (1960)

15. Jukebox Jury (1959)

16. Viceroy Cigarette ads (1958)

17. Family Affair (1952)

The Viceroy Cigarette Ads

Back in the days when smoking a cigarette was still cool, Steve McQueen made three television ads for the Viceroy cigarette brand. The ads were made on the set of his then popular series Wanted: Dead or Alive. Steve appeared as 'himself', as was the trend in these type of ads during the 50's.
His catchphrase was: Viceroy is the cigarette with the thinking man's filter, and the smokin' man's taste.

This was a comeback at the other cigarette brands which at the time were heavily promoting all sorts of "miracle" filters.

Contrary to the popular myth that he died as a result of smoking, Steve in fact died from asbestos related cancer, which he developed either from working in asbestos filled environments during his time in the navy, or from the asbestos which was used in the protective suits which he wore for motor car racing .

He did however have cigarette related cancer surgery in the early 1970's, which successfully removed growths from his throat.

Watch the ads *HERE*.